Lovelenscapes Mentorship Programme for Wedding Photographers

Brand Identity Questionnaire

Please fill in your replies to some quick questions to better define and understand your brand. There are no wrong answers and you can always shape things up as we go along. Some questions ask for similar content to access key pieces of information from different angles. Once submitted, we will send you a copy of your responses via email. Your brand identity will inform everything in your business and provides the GPS in your decision-making process. Have some fun with it.

Business Name

Why is wedding photography important to you?

What value do you and your brand offer for your clients?

What are your brand's 3-5 core values?

How do you want people to feel when they see your content online or meet you in person?

How does it make you feel to shoot and deliver a wedding?

What do you wish people would do more or less of at weddings/elopements? If you could change things in the wedding industry or in the way couples run their weddings, what would you change?

If your brand was a mood, what would it be?

If your brand was a colour/palette, what would it be?

If your brand was a place, what would it be?

If your brand was an element, what would it be?

Fire

Water

Air

Earth

If your brand was a crystal or precious stone, what would it be?

If your brand was a word, what would it be?

If your brand was a scent, what would it be?

If your brand was an animal, what would it be?

If your brand was a plant, what would it be?

If your brand was a song, musical piece, band or composer, what/who would it be?

Alive or dead - list the key artists whose work inspires you. It doesn't matter whether it's Photographers or artists of other genres. What is it about their work that makes them stand out to you?

Imagine a current wedding client is talking about your brand to their friend. What would you love for them to say about your business? What do you want your past clients to say in their reviews about their experience with you?

Anything else you would like to list about your brand?